SmithHönig
Luxury designer home décor store specializing in bold peel-and-stick wallpaper, designer pillows, and rugs. A Shopify Plus build for a premium brand, with rich product schema and Pinterest integration.
Executive Summary
This project was architected and delivered by Suneel Pirkash, AI Project Manager & Full Stack Developer, acting as the lead technical owner. It highlights expertise in Shopify Plus, Liquid, JavaScript and advanced system design.
Client
SmithHönig LLC
Role
Shopify Developer & UX Optimizer
Duration
3 Months (2024)
The Problem
SmithHönig, a luxury home décor brand based in Georgia, needed a premium e-commerce experience that conveyed brand luxury while supporting complex product variants (patterns, sizes, custom cuts) and integrating with social commerce platforms like Pinterest.
The Solution
Developed a custom Shopify Plus theme reflecting the brand's bold aesthetic with high-resolution product imagery, implemented JSON-LD Product and Organization schema for rich search results, built custom variant selectors for wallpaper roll calculations, and integrated Pinterest buyable pins for social commerce. Added upsell and cross-sell modules to increase average order value.
The Outcome & Metrics
Average order value increased by 40% through strategic upselling. Achieved a Lighthouse score of 94 across all metrics. Pinterest integration drove 30% of referral traffic, contributing to 15K+ monthly store visitors.