Shop Nudra
Elegant Shopify fashion store featuring curated clothing collections, advanced product filtering, and a checkout that actually converts on a phone.
Executive Summary
This project was architected and delivered by Suneel Pirkash, AI Project Manager & Full Stack Developer, acting as the lead technical owner. It highlights expertise in Shopify, Liquid, JavaScript and advanced system design.
Client
Nudra Fashion
Role
Shopify Developer & Theme Customizer
Duration
2 Months (2024)
The Problem
The fashion brand needed an online store that could showcase their clothing lines with high-quality imagery, support size/color variant selection, and give shoppers a checkout that loads fast and works reliably on mobile.
The Solution
Built a custom Shopify theme with advanced product filtering by size, color, and category, optimized product photography with lazy-loading, implemented Shopify Payments with multiple currency support, and integrated Meta Pixel for retargeting campaigns. Created a loyalty program integration and email capture system.
The Outcome & Metrics
Store launched with 800+ SKUs and achieved a 97 PageSpeed score. Revenue grew 2.5x within the first quarter through optimized conversion funnels and retargeting. Mobile conversion rate increased by 45% compared to the previous platform.