Dainely
Direct-to-consumer health brand selling back pain relief products. High-converting e-commerce funnel with scientific backing, customer testimonials, and optimized checkout flow.
Executive Summary
This project was architected and delivered by Suneel Pirkash, AI Project Manager & Full Stack Developer, acting as the lead technical owner. It highlights expertise in Laravel, Tailwind CSS, Alpine.js and advanced system design.
Client
Dainely Health
Role
Frontend Developer & Conversion Optimizer
Duration
3 Months (2024)
The Problem
Dainely needed a high-converting product page that could communicate the scientific benefits of their back pain relief belt while building trust through social proof. Their existing page had a high cart abandonment rate and poor mobile conversion.
The Solution
Redesigned the product landing page with a conversion-optimized layout using Tailwind CSS, implemented A/B testing for headline and CTA variations, added video testimonials and clinical study references, integrated Facebook Pixel and conversion tracking, and streamlined the Stripe checkout flow to reduce friction.
The Outcome & Metrics
Conversion rate improved by 32% after optimization. LCP achieved at 1.2s for fast mobile loading. Product pages contributed to $1.2M+ in tracked sales revenue with a 4.2% overall site conversion rate.